Over the last 18 months, the industry pivoted noticeably in response to emerging technologies. This shift demonstrates the importance of remaining relevant in an increasingly dynamic market environment.

An important finding is highlighted by our reporting: what succeeded yesterday often fails currently or in the future.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

What many observers overlooked is the pace of transformation. Starting with early adoption, organizations have experienced rapid growth throughout emerging industry.

Key Points

• Emerging standards are reshaping the manner in which companies approach data privacy.
• Traditional approaches regarding security need fundamental rethinking.
• The path forward depends less on particular platforms and increasingly depends on strategic thinking.